"Uncommon Keyword Research Tools" Google My Business Listing

 

How can you find the best keywords for Google my business listing?

Searching Keywords for Optimising any Google My Business listing in the way your ideal customers are searching to discover their needed services, products, and businesses and rank out your competitors is a challenge.

You need to know the right phrase which has the driving audience potential for your GMB Listing. You can skip this read and make a quick jump by clicking the titles in the box or reading more to explore something new.

How to get Started With Keyword Research for Google My Business.
How to use local keywords in Google My Business.
Unique & Free Keyword Research Tools for Keyword Research.
Mistakes in Keywords Research That Holds Back your Performance.

There are plenty of Queries related to Google My Business Keyword Research and keyword stuffing, but have you ever tried a related search method?. The related searches on the bottom of Google Search Engine can be used if handpicked and add to GMB. There are four areas where you need to add your keywords without broking one of Google's policies Because Google is taking them on and off as experimental.

Strong Description:
Strong description means sensibly adding keywords in the beginning. 

FAQs - Giving feedback to your audience by cleverly using keywords within them. 

Posts: Be creative as much as possible Google business page gives the option to create 300 words posts, and add catchy content every day if possible. 

Testimonials: Ask your client or user of your service to write an honest testimonial using service, product, or business keywords.

For Example:
Thank you so much I am really glad to have my report written on time great work on my technical report writing mubbasher I will definitely recommend you to my friend circle!

What to do and what not to do for ranking Google My Business.

• Continuously update your testimonials.
• After 7 days pass update your post because it expires.
• Avoid adding unrelevant keywords.
• Add a genuine business title.
• Don't just keyword stuff because they are meaningless or at the very next minute you can get suspended.
• Citations with keywords can be added regularly.
• It is important to use relevant keywords at the beginning of the description.
• If possible post content regularly with keywords.
  

 

What are keywords and why does my business need them?

Keywords are simple words and phrases that are entered by normal people like us into any search engine according to their problems and needs. The very basic reason Google algorithm chose 3 values to remain relevant is that it's important to humans, That's why they are so important for GMB as well.

To understand certain control of keywords for Google My Business let's break them down as "relevance, area/distance, and importance", So we can enhance our GMB according to human nature.

Relevance.

• Relevance means being close to your products, services, or business for example Locksmith services / Plumbing services / Pizza / Delivery, etc.
• Words that can be commonly used in your product or service: 5 star / near me / where to / how-to / local/affordable rate.
  

Area / Distance.

• It can be typical to use rather than keywords because it's usually based on geographical location like office address/warehouse location.
• It can be covered as street addresses, towns, cities, and districts such as 8750 Main St #220, Frisco, TX 75033, United States.

Importance.

• It can be time-consuming work but it can be long-term the positive ratings and reviews can skyrocket your business with a touch of reliable links from directories, understandable quality content marketing, and branding strength.
  

"If you can request to Google why not request to humans".

How to get Started With Keyword Research for Google My Business.

Keyword research always begins with what you probably think of as more than a word. "Keyword Research for Google My Business" let's take it as an example that's what we call a phrase that contains more than a single word.

Before you start keyword research you must have knowledge about keywords type. There are 8 types of keywords in SEO below you can see the keyword types with definitions. 

Short-tail:	Queries consist of 1 or 2 words.
Long-tail:	Almost sentence-like.
Short-term:	Sentence case but lower in traffic & competition.
Long-term:	Specific than generic terms attract high-quality traffic.
Product Defining:	Which describes your product best.
Customer Defining:	Where customers use words or phrases to define themselves.
Geo-targeting:	Help identify your business based on its location.
Intent Targeting:	Better conversion-oriented content creation.

Keep these types in mind for a better and more potential audience for your business.
The best way to learn fast is to start with Google as I told you before at the bottom of Google Search Engine the related searches are human-generated queries take a look.

 

But the key to finding an idea for your GMB Listing keyword is to follow the rule of "relevance, area/distance, and importance", Because the keyword you use to search on Google can lead you on different paths but will stay relevant to your search queries, these searches are also known as "people also search for", "related searches", "search terms" or "search intent" etc.

Here's the key to search the most relevant keyword ideas. With inverted commas, a search engine only shows the results that include highlighted phrases like this. keyword research for "Google my business".

You can see the difference no! watch closely after placing inverted commas the search engine only grabs those phrases that consistently repeat Google my business in the related searches.

although words already start to appear once you start typing a word related to your business. You can use these relevant words as a title in your article or for the next update on the GMB post.

How to use local keywords in Google My Business.

Even if your company is a virtual service provider the address you provide must not be false and some of us have no clue how to add keywords correctly.

• Start with renaming the images which you are about to upload in GMB with relevant keywords.
• Add your keywords in the primary category.
• Be sure to pick a star product keyword for customers on google like this.

"Emergency USA Locksmith", "Locksmith USA", and "USA Locksmith Services" are keywords for customers on google.

• Add your keyword in the profile short name it must not be long.
• Add your keyword in the brief description of your business.
• Add opening date.
• Add attributes.
• Don't forget to add a store code and a unique ID for each GMB.
• Labels can also be an essential place to put your keywords.
• Add your services like plumber repairing, plumber services, plumber work, quick plumbing, etc.
• Add a location-based phone number.
• Add keywords to your business site.
• Add your keyword in the summary header.
• Add your keywords in the summary body.
• Add a call now button with a keyword title.

Unique & Free Keyword Research Tools for Keyword Research

As a newbie, we are always in search of free keyword research tools even though Google keyword planner can't give you the keywords insight you want at least not till you advertise. So there is only one option left which is to search for those keyword research tools that can give you proper keyword metrics.

In search of additional options, you can use these tools to identify potential keywords for your content. After studying different SEO professional blogs I have listed these tools that can help you as they help me.

Keyword research that won't mess up your mind.

1. Keywords Everywhere.
2. Keyword.Guru.
3. GetKeywords.

Keywords Everywhere (Best for multiple keyword research).

A free tool with Chrome and Firefox extensions. It shows multiple keyword opportunities once you activate it.

Features:

• It drives data from common keyword research tools such as Google Search, Google Analytics, Searches Console, Moze, Answers the Public, and Ubersuggest.

Keyword.Guru (Best for e-commerce and product base search).

Not too popular but it collects data from (Google, Yahoo, and Bing) best for e-commerce sites.

Features:

• Real-time search deliveries
• Most common searches
• Data collection from major search engines.

GetKeywords (Best for location base keyword research).

Best tool for local business keywords research highly recommended.

Features:

• Geographical location keyword search results.
• Group keywords according to search intent, and all types of search queries.
• You can choose if you should consider the keywords by related SERP bounce rate display.
  

 

Mistakes in Keywords Research That Holds Back your Performance.

As you know not all of us can get the rank easily so we have to consider these things to increase our ranking.

Mistakes make in Keywords Research.

Don't ignore human queries and search intent such as questions and phrases suggested by the search engines.

Not just only focus on the long tail or short tail keywords because you can't target them exactly it's unhealthy.

Stop chasing keywords by volume only.

It is good to have a client keyword suggestion list but I found their suggestions too competitive so don't just rely on them.

Giving all of yourself into the keyword research process is not worth it try to explore top terms ranking content.

Don't just copy-paste your content with a single search term in the content add more terms that support your main term.

You can't target a long-tail keyword in GMB so don't try it what you can do is add a search term in the content you post or the description you write.

This article is to contribute to those people who want to understand how keywords work for their Google My Business Listing and to enhance their presence.